The #BEOPENUrbanPattern open call was held between the 25th of August and the 10th of October 2017. Over that period of time, more than 200 amazingly creative visuals were posted as entries to BEOPEN’s Instagram page. The participants came from such remote parts of the world as India, United States, the UK, Italy, Belgium, France, Serbia, Russia, etc.


The majority of people in the world now live in cities, and each of them can be a boundless source of inspiration. The open call was focused on ways of visualizing everyday urban landscapes as a way to celebrate people’s ability to creatively interpret the reality around them.

The winner was chosen by a jury comprised of members of the BE OPEN Community and chaired by the founder of BE OPEN Elena Baturina. The final selection has been made out of the shortlist comprised of those entries with the largest number of likes by social media users.


Of all the incredible finalists the jury selected Giancarlo Cazzaniga @giancarlo200154 from Italy as the winner. In the opinion of the jury Giancarlo's photo with a distinct futurist poster vibe demonstrates a remarkable artistic vision and skills.


The inspiration for that open call was due to the City Pitch leadership programme to be run by the Mayor’s Fund for London in cooperation with BE OPEN in 2017 and 2018.