With #BEOPENinRGB challenge, BE OPEN invited everyone to go back to the basics of colour photography and videography to find inspiration for today’s creative works. The participants shared the relevant visuals centered round the simple palette of red, green and blue via Instagram with the #BEOPENinRGB hashtag, as a way to celebrate people’s ability to creatively interpret the reality around them.


The RGB colour model was developed based on the theories of trichromatic color vision that first appeared  mid-19th century. Already in 1861 the first ever permanent colour photograph was taken by J.C. Maxwell  using three filters, specifically red, green, and violet-blue.

The submissions closed November 30, 2018. After days of discussing dozens of outstanding entries from all over the world, the BE OPEN Community selected Butron Delcastel @butron_dc, a remarkable street artist from Spain, as the open call winner. His winning image of a colour-changing owl was painted with fluorescent spray.


BE OPEN thanks all the participants for the truly amazing submissions to this challenge!