#BEOPENDesignCity was co-created by BE OPEN together with the Mayor’s Fund for London. The open call was launched in November 2017; it invited people globally to look around their cities through their own lens, and share visual pieces depicting what they love about their cities, what they would like to preserve or add, as well as any other ideas of what could be improved in their everyday urban lives.


Over 200 submissions were made via Instagram with the #BEOPENDesignCity or #BEOPENCityPitch hashtags.

The winning entry was selected by the members of BE OPEN and MFL from a shortlist of submissions with the highest ratings of likes by Instagram users.


That was the photograph by Gustavo Schlittler @gustavoschlittler.


The challenge was inspired by the City Pitch Leadership Programme held in 2017 and 2018 by the MFL and BE OPEN. It empowers young Londoners to step up as leaders and make a difference in their community by launching a social action project, whilst helping them to develop their leadership, project management and communication skills. Finalist schools are then given the opportunity to pitch their project idea to a panel of judges at City Hall, to win funding of up to £1500.