Join our new #BEOPENBetterWay challenge to help promote responsible consumption with creativity


BE OPEN, a creative think-tank founded by the international entrepreneur and philanthropist Elena Baturina, is launching #BEOPENBetterWay, the next global open call across social media. The new open call is dedicated to promoting sustainable and responsible consumption, reusing and recycling all types of waste. This is our second open call inspired by the UN’s SDG#12 devoted to responsible consumption and production and looks for solutions to reduce our ecological footprint by changing the way we produce and consume goods and resources.


Mass consumption and – as a consequence – mass disposal are definitely a global social scourge. With mass production being one of the pillars of the present day economy, we are used to living in the society of single-use everything. However, throwing away is not the only way. There are instinctive, environmental and aesthetic reasons for switching to zero waste philosophy, and creatives are a very big part of this process. From composting for private gardens to art works made of salvaged materials and to ingenuous product design giving new life to old things, there is always a better way other than simply discarding objects.


Repurpose with passion. Discover the beauty of reclaimed materials. Recycle out-of-the-box. Share your forward-thinking sustainable ideas with the global community by joining our #BEOPENBetterWay Instagram open call for visual responses.


The entries will close August 30, 2020. BE OPEN Community members will then select the winning post from a shortlist of submissions with the highest number of likes by Instagram users. The winner will receive a €300 prize.